Hosting Boot Camp

iGrOOps Offers Finacial Incentive To Online Groups

MAYNARD, MASSACHUSETTS, Mar. 09, 2007 – Online groups and Internet communities have been gaining popularity ever since the inception of the Internet, and increasingly so with the advent of group services offered by Yahoo! and Google. A new player on the scene, iGrOOps (www.igroops.com), offers a suite of web-based software for group communication and information sharing with one big difference: iGrOOps offers financial incentive to online groups that allows those who start “groops” to get paid for their efforts.

Recipe for Building Your Marketing Plan! #3

This is the third article in a series

How will you market your cake?

How many products or services will you be targeting? We all have a million ideas but without getting focused on one product or service, we may not attract anyone. Look at the big boys in the retail game, when they advertise they are usually pushing one product or at least one theme for a sale.

Thank you
Brian McDonald
Owner McDees-Specialties.com
Director of Member Support, iGrOOps.com
Director Client Services, GreenTreeHosting.com

Recipe for Building Your Marketing Plan! #2

Second article in a series.

Building a marketing plan is like baking a cake, if you don’t have a good recipe more likely than not you will fall flat on your face. So lets look at the recipe for making that perfect cake, or in your case that business plan that will lead you to success.

Why will someone buy your cake? (How can you do better than your competition?)

Thank you
Brian McDonald
Owner McDees-Specialties.com
Director of Member Support, iGrOOps.com
Director Client Services, GreenTreeHosting.com

Recipe for Building Your Marketing Plan! #1

Building a marketing plan is like baking a cake, if you don’t have a good recipe more likely than not you will fall flat on your face. So lets look at the recipe for making that perfect cake, or in your case that business plan that will lead you to success.

Brian McDonald
Owner McDees-Specialties.com
Director of Member Support, iGrOOps.com
Director Client Services, GreenTreeHosting.com

Questions You Must Answer Before A Customer Will Buy

Have you ever thought about why you buy something from one place and not another? Do you find yourself going through a series of questions in your head? Do you have a process you follow? Most people do, even if it is unconscious, below are a few questions that a lot of people ask when making an important purchase.
Brian McDonald
Owner McDees-Specialties.com
Director of Member Support, iGrOOps.com
Director Client Services, GreenTreeHosting.com

What�s in a Name ?

How many of you have enjoyed a Crock Shake or a Crock Sandwich? What image do you have in your head when you hear the word “Budget”? These are two examples of how names can identify you and your product. McDonald's founder Ray Crock knew that not to many people would buy a crock of anything except maybe butter, so he kept the name of the first restaurant that he bought, McDonald’s is now a world known name. I wonder if “Crock’s” would have made it? Budget car rental broke into the very competitive car rental agency using their name to give the image of an agency that would fit your “Budget”.

Brian McDonald
Owner McDees-Specialties.com
Director of Member Support, iGrOOps.com
Director Client Services, GreenTreeHosting.com

Is Your Website Working For You?

Web marketing has one thing in common with other advertising: no matter how good the ad, it won't build your business unless lots of people see it. Business owners tend to under-estimate the power of the web to bring them business, and to bring them precisely the kinds of clients they want. A few businesses invest in a great web site, but then don't market it effectively.

Brian McDonald
Owner McDees-Specialties.com
Director of Member Support, iGrOOps.com
Director Client Services, GreenTreeHosting.com

Building a site that sells

We often get asked the question, “I have a website and my website statistics tell me I get visitors but I am not making any sales, what’s wrong?”. Believe it or not this question not only applies to websites but stores and kiosks as well. There is a multi-billion dollar industry that supports the retail store industry trying to improve the visitor to sales ratio.

We can take several good points from the brick and mortar retail industry and apply it to websites.

Thank you

Brian McDonald
Owner McDees-Specialties.com
Director of Member Support, iGrOOps.com
Director Client Services, GreenTreeHosting.com

Ready Aim Fire

When it comes to marketing your business you are the hunter and if you want to be successful you will spend those hours and hours making your plans, scoping out the terrain, and you will have a specific target in mind.

Thank you

Brian McDonald
Owner McDees-Specialties.com
Director of Member Support, iGrOOps.com
Director Client Services, GreenTreeHosting.com

Marketing Through Referrals

How many of you remember the old television commercial that made the line “I told two friends” famous? Well believe it or not, that is one of the most successful ways for small businesses to market: word of mouth referrals. If everyone you know tells two people about your service and they tell two people and so on and so on, the growth is expediential. Let's have a look and see the math, 1, 2, 4, 8, 16, 32, 64, 128, 256, 512, Wow!... after 10 times 512 people have heard about your product.

Thank you

Brian McDonald
Owner McDees-Specialties.com
Director of Member Support, iGrOOps.com
Director Client Services, GreenTreeHosting.com