 | Ready Aim Fire |
 When it comes to marketing your business you are the hunter and if you want to be successful you will spend those hours and hours making your plans, scoping out the terrain, and you will have a specific target in mind.
Thank you
Brian McDonald
Owner McDees-Specialties.com
Director of Member Support, iGrOOps.com
Director Client Services, GreenTreeHosting.com
Well hunting season has started and every morning you can hear the BANG, BANG, BANG rumbling through the morning mist. Yes the hunters who have spent hours and hours planning this year’s hunt are out in the marshes, hoping to be more successful this year than last. Along with the REAL hunters who have planned everything about their hunt, are the want-to-be hunters who have just come along to see what it is all about.
No matter if you are a real hunter or a want-to-be, you had to do some basic preparation, you had to get the licenses, gun, ammunition, find a spot where you hope there will be some game. If you are a real enthusiast you spent hours and hours getting ready, you made detailed plans, scoped out the terrain, and have a specific target in mind.
Here are some things to keep in mind while your hunting for those elusive customers
1. Putting all your eggs in one basket.
a. Don’t use just one method of advertising and expect to be successful, use many methods. Find out what your competition is doing for advertising are there some of their methods you can emulate, make better?
2. Measure results.
a. As you try different methods of advertising keep track of how you did with each one. Stress the ones that are working and drop / modify the ones that are not.
3. Firing before you take aim (Not planning).
a. You have a product / service that you know customers can use, make sure you target the right people with your advertising, there is no ROI (return on Investment) targeting the wrong audience for your product.
4. Don’t be ridged.
a. Be flexible, be ready to change as market conditions change, what worked last year may not work this year, evolve your product and let people know what has changed. One of the most successful marketing campaigns in the 60’s was the VW Beetle, you could not see all the changes but VW sure let you know there were hundreds, some as small as adding a gas gauge instead of a wooden dip stick.
5. Don’t be a fixer, don’t fix that isn’t broken.
a. If you find a method of advertising that works for you and your product don’t change it for change sake, if you notice a turn down in sales then start looking for ways to improve.
6. Use common sense.
a. Don’t let your ego drive your decisions, use common sense and good planning to help you make good choices. Place your advertising where your customers will see it, not where you want.
7. Relying on hunches.
a. While hunches sometimes will open new doors, put some investigation behind the hunches to find out why they worked and put the emphasis on what worked.
8. Don’t eliminate marketing when things get tight.
a. When money / time gets tight don’t forget what brought you the customers you have, eliminate the things that don’t work strengthen the things that work.
9. Get help when you need it.
a. Don’t be afraid to ask for help, there is no way that you can be an expert on every detail. Find the people, who have the knowledge you need, take courses, attend conferences, and hire the experts.
Thank you
Brian McDonald
Owner McDees-Specialties.com
Director of Member Support, iGrOOps.com
Director Client Services, GreenTreeHosting.com
|
|
|
|
| |
| Login |  |
|
Don't have an account yet? You can create one. As a registered user you have some advantages like theme manager, comments configuration and post comments with your name. | |
| Related Links | |
| Article Rating | |
| Options | |
|
